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Strategy and performance: achieving competitive advantage in the global marketplace

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

Ketersediaan

Call NumberLocationAvailable
Tan 658.401 2 StrPSB lt.dasar - Pascasarjana3
Penerbit New York Palgrave Macmillan.,
Edisi -
Subjek Strategic planning
Organizational change
Industrial organization
Technological Innovation
ISBN/ISSN 9781403916181
Klasifikasi NONE
Deskripsi Fisik xiv, 316 p. ; chart, tables, graphics, appendix, 24cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data