Gaya APA
Kumar, Nirmalya. (2004).
Marketing as strategy: understanding the CEO's agenda for driving growth and innovation .
Boston:
Harvard Business School Press.
Gaya Chicago
Kumar, Nirmalya.
Marketing as strategy: understanding the CEO's agenda for driving growth and innovation.
Boston:
Harvard Business School Press,
2004.
Text.
Gaya MLA
Kumar, Nirmalya.
Marketing as strategy: understanding the CEO's agenda for driving growth and innovation.
Boston:
Harvard Business School Press,
2004.
Text.
Gaya Turabian
Kumar, Nirmalya.
Marketing as strategy: understanding the CEO's agenda for driving growth and innovation.
Boston:
Harvard Business School Press,
2004.
Print.