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From local champions to global masters: a strategic perspective on managing internationalization

Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.

Ketersediaan

Call NumberLocationAvailable
Tan 658.049 Ver fPSB lt.dasar - Pascasarjana0
Penerbit New York Palgrave.,
Edisi -
Subjek Competition
Management
Economic aspects
Globalization
International business enterprises
International
ISBN/ISSN 9780230514324
Klasifikasi NONE
Deskripsi Fisik -
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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