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Competitive advantage: creating and sustaining superior performance with a new introduction

Competition is at the core of the success or failure of firms. Competition determines the appropriateness of a firm's activities that can contribute to its performance, such as innovations, a cohesive culture, or good implementation. Competitive strategy is the search for a favorable competitive position in an industry, the fundamental arena in which competition occurs. Competitive strategy aims to establish a profitable and sustainable position against the forces that determine industry competition. Two central questions underlie the choice of competitive strategy. The first is the attractiveness of industries for long-term profitability and the factors that determine it. Not all industries offer equal opportunities for sustained profitability, and the inherent profitabilit~l of its industry is one essential ingredient in determining the profitability of a firm. The second central question in competitive strategy is the determinants of relative competitive position within an industry. In most industries, somc firms arc much more profitable than others,

Ketersediaan

Call NumberLocationAvailable
Tan 658 Por cPSB lt.dasar - Pascasarjana2
Penerbit New York The Free Press.,
Edisi -
Subjek Corporate strategy
Competition
Competitive advantage
Industrial management
Competitive strategy
ISBN/ISSN 9780684841465
Klasifikasi NONE
Deskripsi Fisik xxiv, 557 p. : il. ; 24 cm.
Info Detail Spesifik -
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