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Competitive advantage: creating and sustaining superior performance with a new introduction
Competition is at the core of the success or failure of firms. Competition determines the appropriateness of a firm's activities that can contribute to its performance, such as innovations, a cohesive culture, or good implementation. Competitive strategy is the search for a favorable competitive position in an industry, the fundamental arena in which competition occurs. Competitive strategy aims to establish a profitable and sustainable position against the forces that determine industry competition. Two central questions underlie the choice of competitive strategy. The first is the attractiveness of industries for long-term profitability and the factors that determine it. Not all industries offer equal opportunities for sustained profitability, and the inherent profitabilit~l of its industry is one essential ingredient in determining the profitability of a firm. The second central question in competitive strategy is the determinants of relative competitive position within an industry. In most industries, somc firms arc much more profitable than others,
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658 Por c | PSB lt.dasar - Pascasarjana | 2 |
| Penerbit | New York: The Free Press 1985 |
|---|---|
| Edisi | - |
| Subjek | Corporate strategy Competition Competitive advantage Industrial management Competitive strategy |
| ISBN/ISSN | 9780684841465 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xxiv, 557 p. : il. ; 24 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |