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Managing customers as investments: the strategic value of customers in the long run
What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658.812 Gup m | PSB lt.dasar - Pascasarjana | 3 |
| Penerbit | Uper Saddle River: Wharton School Publishing 2005 |
|---|---|
| Edisi | - |
| Subjek | Customer relations marketing |
| ISBN/ISSN | 9780131428959 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xvii, 205 p. : ill. ; 24 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |