Text
Strategic management in The Innovation economy
Many companies know today that the key for survival is in out-innovating the competition by ?leapfrogging? competitors with value innovation, and not with direct competitive strategies. At Siemens we have realized this perhaps earlier than many other companies, especially those in less technology-intensive industries, and we have taken purposeful steps to create and share knowledge inside our company and with our stakeholders for increased levels of innovation. Not surprisingly, we see many companies battling for survival due to mindsets and approaches that are rooted in traditional ways of competing, or attempting to replicate past successes. While we have seen many scholarly books and articles emerging on innovation management or strategic innovation, we have noticed a dearth of managerial guides concerning appropriate approaches and tools for strategic management focused on the innovation economy. Most textbooks in use at universities and other places of business learning are still primarily based on the primacy of competitive strategies in the industrial economy. I have been gratified to see this book emerging as one of the first to specifically address strategic management mindsets, approaches and tools relevant to the challenges of the innovation economy. In our globally networked world, characterized by integrated supply and demand chains, outsourcing (even of innovation), innovative new business ecosystems, and the search for value innovation, it is essential that firms keep rejuvenating themselves through the development of new, experimental business models. The challenge of managing both traditional, sustaining business models and innovative, disruptive business models certainly requires particular strategic management mindsets and capabilities. There is no alternative, however, to adopting these for surviving in a turbulent but exciting world of new creative opportunities and challenges. This book provides a new platform for strategic management approaches and tools, and I trust it will find a particular place in the field of strategic management for innovation, both in business practice and education.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658.401 2 Dav s | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Erlangen: Publics 2006 |
|---|---|
| Edisi | - |
| Subjek | Strategic management |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |