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Despite voluminous research, the process through which strategies are shaped, implemented, and changed remains ill understood. The old debates continue: Is strategy emergent or planned? Does it bubble bottom-up or is it set top-down? Is the process rational or political? Is strategy the work of a lone genius or the result of a collective, albeit more mundane, effort? Reconciling the varied and often contradictory findings into coherent guidelines for action has been difficult. Also, scholars who write about the process of strategic change seem disconnected from their colleagues who write about the relatively steady-state processes of protecting and extending an existing strategy. But what if change is frequent, as in many businesses? What then is the process of continuous change and renewal? Business executives who are faced with the above dilemmas often seek the help of management consultants. While the consultants (as do some academics) may have insights on how to help a particular company, they often do not have the time or inclination to investigate these insights more rigorously. Clearly, there is an opportunity to strike several potent alliances: (1) among academics in order to undertake more ambitious research projects and to cumulate their findings, (2) between academics and business executives to engage in research that is actionable, and (3) between academics and consultants to develop deeper and more valid knowledge on the strategy process. The purpose of this book is to set the stage for these potential alliances. We first need an organizing framework that defines the contours of the strategy process field. This book seeks to provide one. But it is just a first step, a ?living? document that can form the basis for continuous refinement of the field's agenda. The ideas presented in the book have been discussed and debated at two different meetings over the past three years.
Call Number | Location | Available |
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Tan 658.401 2 Cha s | PSB lt.dasar - Pascasarjana | 2 |
Penerbit | Malden: Blackwell 2003 |
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Edisi | - |
Subjek | Strategic planning |
ISBN/ISSN | 1405100672 |
Klasifikasi | NONE |
Deskripsi Fisik | xv, 255 p. : ill. ; 26 cm. |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |