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Consumer behavior : Buying, having, and being 8th ed
This book goes beyond the discussion of why people buy things. It explores how products, services, and consumption activities contribute to shape people-s social experiences too. It is most suitable for undergraduate and MBA courses in consumer behavior. Critical Thinking in Consumer Behavior Case Study - a case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents.Wheel of Consumer Behavior - underscores the complex - and often inseparable - interrelationships between the individual consumer and his or her social realities. Digital Consumer Behavior - A Virtual Community - The eighth edition continues to highlight and celebrate the brave new world of digital consumer behavior. Illustrations are liberally sprinkled throughout the text..
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658. 834 Sol c ( 8th ed ) | PSB lt.dasar - Pascasarjana | 3 |
| Penerbit | Uper Saddle River Prentice Hall., 2009 |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior |
| ISBN/ISSN | 9780135153369 |
| Klasifikasi | NONE |
| Deskripsi Fisik | , 720 p. : ill. ; 26 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |