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Relationship marketing : Exploring relational strategies in marketing 3rd ed
This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'. New "prequel" Chapter 1A detailing the progression of marketing beyond the traditional marketing paradigm. Chapter 1B continues the development of Relationship Marketing itself from this point.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658. 812 Ega r ( 3rd ed ) | PSB lt.dasar - Pascasarjana | 3 |
| Penerbit | Harlow: Prentice Hall 2008 |
|---|---|
| Edisi | - |
| Subjek | Relationship marketing |
| ISBN/ISSN | 9780273713197 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xxi, 311 p. : ill. ; 26 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |