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Strategic leadership : governance and renewal
It gives a very useful analysis of the working between business level and corporate level strategy. The book takes examples from many different industries and has many useful quotes from well-known CEOs. Honda?s core competence Honda?s skill is in making devices that use an engine and a chain mechanism. The book also looks closely at how corporations such as 3M, Honda and Canon adopt a resource based view of strategy. They have identified a set a key competencies and will go into any market when they can gain a competitive advantage. Honda?s skill is in making devices that use an engine and a chain mechanism. It will therefore make any product that can help them exploit this advantage. Similarly, 3M makes some 60 000 products all based around the use of adhesives, substrates & advanced materials. Innovation at Procter and Gamble Procter and Gamble: 35% of innovation is fully or partly based on externally sourced ideas Procter & Gamble?s strategy for encouraging innovation is explained in detail. The corporation was confronted with the difficulty of centralizing certain operations while still needing innovations that are generated by smaller organizations. It achived this through a process of ?open innovation? and ?by early 2006, the company had already reached a level of 35 % of innovations fully or partly based on externally sourced ideas, up from 15 % at the beginning of new strategy. R&D productivity had increased by 60%.? Interesting quotes from the book: The central challenge for corporate management is how to create more value overall than the businesses could generate as stand-alone entities with direct access to the capital markets in their own right. Much initial enthusiasm for the concepts of corporate strategy matrices and SBUs, they were rarely straightforward to operate in practice. In Theodore Levitt article Marketing Myopia?railroads. The reason they defined their industry wrong was because they were railroad-oriented instead of transportation-oriented; they were product-oriented instead of customer oriented..
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658. 401 2 Lea s | PSB lt.dasar - Pascasarjana | 5 |
| Penerbit | New York: Palgrave Macmillan 2009 |
|---|---|
| Edisi | - |
| Subjek | Strategic leadership |
| ISBN/ISSN | - |
| Klasifikasi | NONE |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |