Text
Essentials of strategic management : the quest for competitive advantage 2nd ed
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658. 401 2 Gam e | PSB lt.dasar - Pascasarjana | 2 |
| Penerbit | New York: McGraw Hill 2011 |
|---|---|
| Edisi | - |
| Subjek | Strategic management |
| ISBN/ISSN | 9780071220811 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xxxi, 557 p. : ill. ; 26 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |