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The Strategy and tactics of pricing : a guide to growing more profitably 4th ed
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategicallyrather than simply calculate pricing based on product and profitin order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in todays markets.
A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization.
This edition is now available with software for creating and communicating economic value estimations systematicallyfrom LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase ofThe Strategy and Tactics of Pricing.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658. 816 Nag s | PSB lt.dasar - Pascasarjana | 2 |
| Penerbit | Uper Saddle River Pearson., 2006 |
|---|---|
| Edisi | 4th ed |
| Subjek | Marketing Pricing Decisian making |
| ISBN/ISSN | 9780131856776 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xv, 349 p. : ill. ; 26 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |