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Consumer behavior : building marketing strategy 12 th ed
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658. 834 Haw c ( 12th ed ) | PSB lt.dasar - Pascasarjana | 9 |
| Penerbit | New York: McGraw Hill 2013 |
|---|---|
| Edisi | - |
| Subjek | - |
| ISBN/ISSN | - |
| Klasifikasi | NONE |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |