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Beyond competitive advantage : how to solve the puzzle of sustaining growth while creating value
Few would dispute that the original business strategies of Dell, Walmart, and Southwest Airlines were remarkable in composition. Each of these companies achieved a strong position of advantage in a very competitive industry. Yet over the most recent decade and a half, each has battled to discover and develop new sources of value. Many firms face this same predicament?capital markets have rewarded their current strategic position and are now asking for more. In BEYOND COMPETITIVE ADVANTAGE: How to Solve the Puzzle of Sustaining Growth While Creating Value (Harvard Business Review Press), strategy professor Todd Zenger argues that a unique and insightful corporate theory is the key to sustaining value-creating growth. Done right, this theory can help guide decisions about what assets and activities to pursue, investments to make, and strategies to adopt. But the process is hard and can be rife with pitfalls and tradeoffs. Zenger identifies what a great corporate theory looks like and how these theories provide managers with an enhanced vision or perspective. BEYOND COMPETITIVE ADVANTAGE
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658 Zen b | PSB lt.dasar - Pascasarjana | 2 |
| Penerbit | Boston: Harvard Business Review Press 2016 |
|---|---|
| Edisi | - |
| Subjek | - |
| ISBN/ISSN | 9781633690004 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xii, 207 p. : ill. ; 22 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |