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What is Strategy - and doest it matter ?
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and `ebusiness' sectors.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658. 401 2 Whi w | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | London: Thomson Learning 2001 |
|---|---|
| Edisi | - |
| Subjek | Strategy |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |