The World of the International Manager

Deskripsi

International business studies have an increasingly important part in the curicula of management and business studies programmes in schools, polytechnices and universities. It was not always so. Diplomats and military men have for long studied the world of global power balances and international relations as a basis for national security and defence. Today, international business managers must also learn how to monitor and respond to those global ( market ) forces which underlie the future growth, prosperity and survival of their enterprises.