Gaya APA

Fader, Peter S., Hardie, Bruce G.S., Lee, Lok Ka. (). RFM and CLV: using iso-value curves for customer base analysis . : American Marketing Association.

Gaya Chicago

Fader, Peter S., Hardie, Bruce G.S., Lee, Lok Ka. RFM and CLV: using iso-value curves for customer base analysis. : American Marketing Association, . Text.

Gaya MLA

Fader, Peter S., Hardie, Bruce G.S., Lee, Lok Ka. RFM and CLV: using iso-value curves for customer base analysis. : American Marketing Association, . Text.

Gaya Turabian

Fader, Peter S., Hardie, Bruce G.S., Lee, Lok Ka. RFM and CLV: using iso-value curves for customer base analysis. : American Marketing Association, . Print.