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Pengolahan data skala terbatas dengan metode DEA: studi kasus efektivitas proses peluncuran produk baru.
Data Envelopment Analsis (DEA) is mathematical programming techniques for evaluating relative efficiency of decision making unit (DMUs) in manageing their resources (input) to produce results (output). DEA assumed thet functional distribution/relations between input and output aren't known. This paper applied DEA to find the most effective new product launching process between 138 products from 17 countries in Asia and Latin America at 53 multinational companies (MNC). DEA application in this case will identified effectiveness of new product launching process based on quantitative calculation. Application of DEA for this case needs few adjusments from its basic model to accomodate survey data (in limited scale number) which have 2 response categories. Result of DEA calculation could be used as basic for determining new product launching benchmark (every product with DEA score>=1) to formulate the most appropriate pattern of new product launching process for MNC subsidiary.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Lembaga Manajemen Fakultas Ekonomi Universitas Indonesia |
|---|---|
| Edisi | - |
| Subjek | Data envelopment analysis |
| ISBN/ISSN | 3029859 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |