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Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
The authors present two generalizations of conjunctive and disjunctive rules that consumers use when making complex decisions, unfamiliar decisions, and decisions involving large sets of alternatives. The first generalization relaxes the assumption that an acceptable alternative must be satisfactory on all attributes (conjunctive rule) or on at least one attribute (disjunctive rule). The second generalization relaxes the assumption that consumers have deterministic preferences. The two generalizations are combined to formulate a probabilistic subsetconjunctive rule, by which an acceptable alternative is satisfactory on a subset of attributes and an attribute level is satisfactory with a probability that can differ from one level to another. Subset-conjunctive rules allow for evaluations of alternatives in the presence of incomplete attribute information, they provide a decision-maker flexibility in choosing how stringent the decision criteria are for screening alternatives, and they subsume as special cases conjunctive and disjunctive rules and conjunctive rules over any proper subset of the attributes..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Marketing research Statistical analysis Models Market seqmentation studies |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |