Text
Theory and practice go hand in hand: a tribute to Ricard Johnson's contributions to marketing research methodology
This article is a response to Richard Johnson's (2005) memoir. It notes some of the important contributions that Johnson has made to marketing research and reflects on his unique personal and professional characteristics..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Market research Careers Personal profiles |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |