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Theory and practice go hand in hand: a tribute to Ricard Johnson's contributions...

Green, Paul E. - ,

American Marketing Association ()

Ketersediaan

PSB lt.dasar - Pascasarjana

1/1

Kode	No. Panggil	Lokasi	Status
p15415	-	PSB lt.dasar - Pascasarjana

Artikel Jurnal

Theory and practice go hand in hand: a tribute to Ricard Johnson's contributions to marketing research methodology

Pengarang: Green, Paul E. -

Deskripsi

This article is a response to Richard Johnson's (2005) memoir. It notes some of the important contributions that Johnson has made to marketing research and reflects on his unique personal and professional characteristics..Printed Journal

Informasi Detail

Penerbit	American Marketing Association
Subjek	Market research ; Careers ; Personal profiles ;
ISBN/ISSN	222437

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