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Cultural differences in consumer impatience

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This article examines the issue of whether the level of impatience and desire for expedited delivery varies across cultural contexts. The authors predict that people of Western culture are relatively less patient and therefore discount the future to a greater degree than do people of Eastern culture; thus, Western people value immediate consumption relatively more. The authors predict that when Eastern people are faced with the threat of a delay in receiving a product (i.e., a prevention loss), they will be more impatient, whereas when Western people are faced with the threat of not being able to enjoy a product early (i.e., a promotion loss), their impatience will increase. This enhanced impatience was manifested in a preference for expedited consumption of a product purchased online in two studies. .Printed Journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	American Marketing Association.,
Edisi	-
Subjek	Consumer behavior Consumer attitudes Statistical analysis Cross cultural studies studies
ISBN/ISSN	222437
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data