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The Impact of the prechoice process on product returns
This article aims to develop a framework for improved understanding of the mechanisms that underlie consumer choice reversibility and thus the likelihood that customers will return products. The authors propose a link between consumers' likelihood of returning a product when they are exposed to disconfirming information and what occurs before the choice is made. The authors designed two studies to test the proposed link between the prechoice process and product returns. In both studies, they manipulate the way in which information is presented to decision makers, thus influencing the number and/or nature of the thoughts generated before subject make their choices. .Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Decision making studies Product returns |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |