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Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store
Given the relative merits of household data to estimate the distribution of heterogeneity and store-level data to address the endogeneity problem, the authors propose an integrated estimation procedure that uses the information in both sources. The approach is structural in that it derives the likelihood for both individual and aggregate choices from an economic model of individual consumer demand. The authors provide empirical results from their model using data on the fabric softener market. They extend their approach to situations in which there is variation in purchase quantities chosen by households..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Statistical analysis Consumer goods Models Product Choice studies Estimating techniques |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |