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Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

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Given the relative merits of household data to estimate the distribution of heterogeneity and store-level data to address the endogeneity problem, the authors propose an integrated estimation procedure that uses the information in both sources. The approach is structural in that it derives the likelihood for both individual and aggregate choices from an economic model of individual consumer demand. The authors provide empirical results from their model using data on the fabric softener market. They extend their approach to situations in which there is variation in purchase quantities chosen by households..Printed Journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	American Marketing Association.,
Edisi	-
Subjek	Consumer behavior Statistical analysis Consumer goods Models Product Choice studies Estimating techniques
ISBN/ISSN	222437
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data