Gaya APA
Kumar, Piyush. ().
Brand counterextensions: the impact of brand extension success versus failure .
:
American Marketing Association.
Gaya Chicago
Kumar, Piyush.
Brand counterextensions: the impact of brand extension success versus failure.
:
American Marketing Association,
.
Text.
Gaya MLA
Kumar, Piyush.
Brand counterextensions: the impact of brand extension success versus failure.
:
American Marketing Association,
.
Text.
Gaya Turabian
Kumar, Piyush.
Brand counterextensions: the impact of brand extension success versus failure.
:
American Marketing Association,
.
Print.