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Heterogeneous conjoint choice designs

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Previous conjoint choice design construction procedures have produced a single homogeneous design that is administered to all study participants. In contrast, this article proposes to construct a limited set of different designs. The principle of heterogeneous designs is applicable to a variety of types of models. This article illustrates this principle for Bayesian designs, taking into account prior uncertainty about the parameter values, and for mixed logit designs that accommodate respondent heterogeneity. The authors develop and investigate a computational procedure that enables quick and easy implementation. Although the number of different designs in the optimal set is small, the authors use a Monte Carlo study to demonstrate that their heterogeneous design achieves substantial gains in efficiency compared with homogeneous designs.Printed Journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	American Marketing Association.,
Edisi	-
Subjek	Monte carlo simulation Research methodology Models Product Choice Conjoint analysis Bayesian analysis
ISBN/ISSN	222437
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data