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A Multipurpose shopping trip model to assess retail agglomeration effects
Multipurpose shopping is a prominent and relevant feature of shopping behavior. To empirically assess how the demand for multipurpose shopping depends on retail agglomeration, this article proposes and illustrates a model of the combined choice of purpose and destination of shopping trips. The authors estimate the model on data obtained from a large regional shopping survey in the Netherlands that focused on shopping center choice for three types of goods: groceries, clothing and shoes, and other semidurable goods. For each good, the authors model the choice of shopping trip purpose and shopping destination. The modeling results demonstrate how agglomeration variables affect shopping behavior and how sales of one good are affected by the other goods present in the shopping center. The authors found that the location and size of a shopping center have a significant impact on the choice of trip purpose. The proposed model structure provides a framework for modeling consumer choice in a variety of situations in which agglomeration effects occur..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Mathematical models Retail Stores One Stop Shopping Agglomeration studies Geodemographics |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |