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Comments on conjoint analysis with partial profiles
This short article comments on the November 2004 JMR article by Bradlow, Hu, and Ho (BHH), who describe a method for handling missing attributes in the profiles used in conjoint analysis. The BHH method is based on a learning model in which values for the missing attribute levels in a conjoint profile are imputed using information in the candidate profile and in previously presented profiles. The authors show empirical evidence to demonstrate the better performance of their procedure. This article raises some issues with the BHH method, such as alternative conceptualizations to address the problem of missing levels, managerial relevance of the method, and the role of price. In addition, this article describes a new procedure to deal with partial profiles in conjoint analysis. The author calls for empirical research on the proposed method..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | American Marketing Association., |
|---|---|
| Edisi | - |
| Subjek | Models Market research Conjoint analysis |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |