Design and modeling in conjoint analysis with partial profiles

Deskripsi

This short discussion offers statistical comments on the November 2004 JMR article by Bradlow, Hu, and Ho, who describe a method for handling missing attributes in conjoint analysis by imputation, actually by multiple imputation because of the Bayesian analysis employed. Bradlow, Hu, and Ho also design a classical fractional factorial experiment to collect data to assess their model. This work represents an excellent combination of modern statistical methods and excellent classical statistical design.Printed Journal