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Design and modeling in conjoint analysis with partial profiles

This short discussion offers statistical comments on the November 2004 JMR article by Bradlow, Hu, and Ho, who describe a method for handling missing attributes in conjoint analysis by imputation, actually by multiple imputation because of the Bayesian analysis employed. Bradlow, Hu, and Ho also design a classical fractional factorial experiment to collect data to assess their model. This work represents an excellent combination of modern statistical methods and excellent classical statistical design.Printed Journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Statistical methods
Market research
Conjoint analysis
studies
Bayesian analysis
ISBN/ISSN 222437
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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