Text
Design and modeling in conjoint analysis with partial profiles
This short discussion offers statistical comments on the November 2004 JMR article by Bradlow, Hu, and Ho, who describe a method for handling missing attributes in conjoint analysis by imputation, actually by multiple imputation because of the Bayesian analysis employed. Bradlow, Hu, and Ho also design a classical fractional factorial experiment to collect data to assess their model. This work represents an excellent combination of modern statistical methods and excellent classical statistical design.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Statistical methods Market research Conjoint analysis studies Bayesian analysis |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |