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Sticky priors: the perseverance of identity effects on judgment
This research investigates identity-based judgments, that is, judgments people make while bringing to mind the perspective of an identity. The authors explore the effects of identity on judgment in a series of studies that involve different kinds of identities (eg, parent, teenager, businessperson, environmentalist) linked to different objects and issues (eg, Internet censorship, pollution credits, electronic books). Overall, the findings indicate that identity-driven thinking leads to biased judgment that resists change, that is, a procedural bias or a .Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | American Marketing Association., |
|---|---|
| Edisi | - |
| Subjek | Consumer attitudes Judgment social identity studies |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |