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A Mixing model for internet search-engine visits

The authors extend the marketing literature on stochastic interpurchase-time models by allowing for purchase periodicities and unobserved heterogeneity in a proportional hazards mixture model. Their parsimonious framework builds on commonly used baseline hazard functions. They use the search-engine visits data to highlight the benefits of the proposed model..Printed Journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Consumer behavior
Mathematical models
Statistical analysis
studies
Search engines
ISBN/ISSN 222437
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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