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A Mixing model for internet search-engine visits

Boatwright, Peter - ; Telang, Rahul - ; Mukhopadhyay, Tridas - ;

The authors extend the marketing literature on stochastic interpurchase-time models by allowing for purchase periodicities and unobserved heterogeneity in a proportional hazards mixture model. Their parsimonious framework builds on commonly used baseline hazard functions. They use the search-engine visits data to highlight the benefits of the proposed model..Printed Journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekConsumer behavior
Mathematical models
Statistical analysis
studies
Search engines
ISBN/ISSN222437
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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