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A Mixing model for internet search-engine visits
The authors extend the marketing literature on stochastic interpurchase-time models by allowing for purchase periodicities and unobserved heterogeneity in a proportional hazards mixture model. Their parsimonious framework builds on commonly used baseline hazard functions. They use the search-engine visits data to highlight the benefits of the proposed model..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Mathematical models Statistical analysis studies Search engines |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |