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Integration of discrepant sales forecast: the influence of plausibility inferences based on an evoked range
The authors hypothesize that when managers integrate two projections to form a sales estimate, they evoke and use a sales range to judge inappropriately the plausibility of each projection. This judged plausibility, as well as the ?margin of error? (based on the market research company?s typical accuracy), is used to assign weights to each projection. Five experiments find strong evidence for this process and demonstrate a resulting bias..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | sales forecasts margins of error projection weights sales managers evoked range plausibility inferences |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |