Gaya APA

Kivetz, Ran, Simonson, Itamar. (2003). The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs (Vol. 40, No. 4 (Nov., 2003), pp. 454-467). Chicago: American Marketing Association.

Gaya Chicago

Kivetz, Ran, Simonson, Itamar. The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs. Vol. 40, No. 4 (Nov., 2003), pp. 454-467 Chicago: American Marketing Association, 2003. Text.

Gaya MLA

Kivetz, Ran, Simonson, Itamar. The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs. Vol. 40, No. 4 (Nov., 2003), pp. 454-467 Chicago: American Marketing Association, 2003. Text.

Gaya Turabian

Kivetz, Ran, Simonson, Itamar. The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs. Vol. 40, No. 4 (Nov., 2003), pp. 454-467 Chicago: American Marketing Association, 2003. Print.