Gaya APA

Rao, Vithala R., Chung, Jaihak. (). A General choice model for bundels with multiple-category products: application to market segmentation and optimal pricing for bundles . : American Marketing Association.

Gaya Chicago

Rao, Vithala R., Chung, Jaihak. A General choice model for bundels with multiple-category products: application to market segmentation and optimal pricing for bundles. : American Marketing Association, . Text.

Gaya MLA

Rao, Vithala R., Chung, Jaihak. A General choice model for bundels with multiple-category products: application to market segmentation and optimal pricing for bundles. : American Marketing Association, . Text.

Gaya Turabian

Rao, Vithala R., Chung, Jaihak. A General choice model for bundels with multiple-category products: application to market segmentation and optimal pricing for bundles. : American Marketing Association, . Print.