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A General choice model for bundels with multiple-category products: application to market segmentation and optimal pricing for bundles

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The attribute-based approach to study customer choices cannot deal with bundles of heterogeneous components, which are usually drawn from different product categories. The comparability-based balance model is developed. The model can be employed for any bundle, regardless of the heterogeneity of bundle components, under a pure bundling strategy. Mixture distributions were used in a hierarchical Bayesian framework to incorporate consumer heterogeneity in a more flexible manner than the extent approaches such as latent-class and random coefficient models. The empirical tests of the model show that most attribute effects are significant and consistent with the model's predictions. It is shown how the model can be used to find market segments for bundles with heterogeneous products in multiple product categories, to estimate individual reservation prices for bundles, and to determine the optimal bundle prices for different market segments..Printed Journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	American Marketing Association.,
Edisi	-
Subjek	Mathematical models Market segmentation Bundling Personal computers Pricing policies studies
ISBN/ISSN	222437
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data