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The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection

Wuyts, Stefan - ; Geyskens, Inge - ;

Firms face two strategic decisions when engaging in a new purchase transaction: the decision whether to draft a detailed contract and the decision whether to select a partner with which they share a close tie. The authors study how organizational culture affects these decisions and the effectiveness of these decisions in curtailing the partner's opportunistic behavior. The results suggest that organizational culture exerts an important but different influence on both decisions. Selecting a close partner shows a marked ability to hedge against partner opportunism, but beyond a certain point, it encourages the opportunism it is designed to discourage. Contracting becomes effective only when a nonclose partner is selected and when the focal relationship is embedded in a network of close mutual contacts. Printed Journal


Ketersediaan

Call NumberLocationAvailable
JM6904PSB lt.dasar - Pascasarjana1
PenerbitChicago, IL: American Marketing Association 2005
EdisiVol. 69, No. 4, Oct., 2005
SubjekCorporate Culture
Industrial equipment
studies
Vendor supplier relations
Purchasing contracts
Detailed contract drafting
Close partner selection
ISBN/ISSN0022-2429
KlasifikasiNONE
Deskripsi Fisik15 p.
Info Detail SpesifikJournal of Marketing
Other Version/RelatedTidak tersedia versi lain
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