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Customer Strategy: Observations from the Trenches
This short article traces the evolution of CRM from the perspective of the author, who has written, researched, and worked in the field since the beginning of the relationship revolution in the early 1990s. During that time period, CRM has become an important part of many companies' corporate strategies, and a proliferation of hardware systems and software applications designed to facilitate CRM have emerged. Additional topics for research are suggested, especially in understanding how companies can increase enterprise value by managing the rate of increase in customer equity. Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM6904 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago, IL: American Marketing Association 2005 |
|---|---|
| Edisi | Vol. 69, No. 4, Oct., 2005 |
| Subjek | Strategic planning Customer relationship management |
| ISBN/ISSN | 0022-2429 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 2 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |