No image available for this title

Text

Do Intentions really predict behavior? self-generated validity effects in survey research

This study relates to previous studies that have demonstrated that measurement-related biases can lead to incorrect inferences about the strength of the relationship between two measured marketing constructs and therefore have developed corrective techniques. The method offered helps measure and correct for self-generated validity effects in many research contexts, including lab experiments and field observations. An area for further research is to relax the assumption that all consumers have some form of prior latent intention before the survey. For this research, it is reasonable to assume that an existing customer of a Web grocer has formed a repurchase intention or that a US consumer would have an intention to buy an automobile or PC. However, a segment of the population may form an intention only when asked about it..Printed Journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Consumer behavior
Regression analysis
Models
Predictions
studies
Bias
Polls & surveys
Validity
ISBN/ISSN 222429
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data