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Do Intentions really predict behavior? self-generated validity effects in survey research
This study relates to previous studies that have demonstrated that measurement-related biases can lead to incorrect inferences about the strength of the relationship between two measured marketing constructs and therefore have developed corrective techniques. The method offered helps measure and correct for self-generated validity effects in many research contexts, including lab experiments and field observations. An area for further research is to relax the assumption that all consumers have some form of prior latent intention before the survey. For this research, it is reasonable to assume that an existing customer of a Web grocer has formed a repurchase intention or that a US consumer would have an intention to buy an automobile or PC. However, a segment of the population may form an intention only when asked about it..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Regression analysis Models Predictions studies Bias Polls & surveys Validity |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |