Text
Product development resources and the scope of the firm
The relationship between a firm's strength in product development and its optimal scope is examined. Firms with product development strength have two options: they can leverage it in horizontally related markets, or they can reach into the supply chain to take full advantage of it. The question is how this should be done. One possibility is for the firm to expand its scope, and another is to manage the linkage through contracts. On the basis of the adjustment cost theory of the firm, it is argued that the former solution is more appropriate when product development is fast-paced. The argument is tested in a sample of several thousand firms and four tests are reported. For both types of expansion, the incidence and the productivity of increased scope is examined. Several measures are used and results are found to be consistent with the theory..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | American Marketing Association., |
|---|---|
| Edisi | - |
| Subjek | Productivity Product development Management science Expansion Resource management benefit cost analysis studies |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |