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Market orientation: a meta-analytic review and assessment of its antecedents and impact on
A meta-analysis is conducted that aggregates empirical findings from the market orientation literature. First, a quantitative summary of the bivariate findings is provided regarding the antecedents and the consequences of market orientation. Second, multivariate analyses of aggregate study effects are used to identify significant antecedents of market orientation and the process variables that mediate the relationship between market orientation and performance. In addition, using regression analysis, it is found that the market orientation-performance relationship is stronger in samples of manufacturing firms, in low power-distance and uncertainty-avoidance cultures, and in studies that use subjective measures of performance. It is also found that the market orientation-performance correlation is stronger for both cost-based and revenue-based performance measures in manufacturing firms than in service firms. On the basis of the findings, a discussion of the implications for practice and further research are presented..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Financial performance Regression analysis Statistical analysis Multivariate analysis Market orientation Impact analysis studies |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |