Text
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Electronic commerce is an increasingly popular business model with a wide range of tools available to firms. An application that is becoming more common is the use of self-service technologies (SSTs), such as telephone banking, automated hotel checkout, and online investment trading, whereby customers produce services for themselves without assistance from firm employees. Widespread introduction of SSTs is apparent across industries, yet relatively little is known about why customers decide to try SSTs and why some SSTs are more widely accepted than others. In this research, key factors that influence the initial SST trial decision are explored, specifically focusing on actual behavior in situations in which the consumer has a choice among delivery modes. It is shown that the consumer readiness variables of role clarity, motivation, and ability are key mediators between established adoption constructs (innovation characteristics and individual differences) and the likelihood of trial. Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM6902 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2005 |
|---|---|
| Edisi | Vol. 69, No. 2, Apr., 2005 |
| Subjek | Consumer behavior Customer services Distribution channels Information technology Innovations Self service studies |
| ISBN/ISSN | 0022-2429 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 23 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |