Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations

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Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations

Lambert-Pandraud, Raphaelle - ; Laurent, Gilles - ;

In a large empirical study, it is found that older consumers, who constitute an important market segment, repurchase a brand more frequently when they buy a new car. Older consumers consider fewer brands, fewer dealers, and fewer models, and they choose long-established brands more often. To interpret the results, four age-related theoretical perspectives are relied upon: biological aging, cognitive decline, socioemotional selectivity, and change aversion.Printed Journal

Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	American Marketing Association.,
Edisi	-
Subjek	Brand loyalty Purchasing Statistical analysis Product Choice Automobiles Older people studies Market segments
ISBN/ISSN	222429
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data