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In a large empirical study, it is found that older consumers, who constitute an important market segment, repurchase a brand more frequently when they buy a new car. Older consumers consider fewer brands, fewer dealers, and fewer models, and they choose long-established brands more often. To interpret the results, four age-related theoretical perspectives are relied upon: biological aging, cognitive decline, socioemotional selectivity, and change aversion. Printed Journal
| Call Number | Location | Available |
|---|---|---|
| JM6902 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago, IL: American Marketing Association 2005 |
|---|---|
| Edisi | Vol. 69, No. 2, Apr., 2005 |
| Subjek | Brand loyalty Purchasing Statistical analysis Product Choice Automobiles Older people studies Market segments |
| ISBN/ISSN | 0022-2429 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 17 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |