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Simonson, Itamar. (). Determinants of customers' responses to customized offers: conceptual framework and research propositions . : American Marketing Association.

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Simonson, Itamar. Determinants of customers' responses to customized offers: conceptual framework and research propositions. : American Marketing Association, . Text.

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Simonson, Itamar. Determinants of customers' responses to customized offers: conceptual framework and research propositions. : American Marketing Association, . Text.

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Simonson, Itamar. Determinants of customers' responses to customized offers: conceptual framework and research propositions. : American Marketing Association, . Print.