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Katsikeas, Constantine S., Samiee, Saeed, Theodosiou, Marios. (). Strategy fit and performance consequences of international marketing standardization . : John Wiley & Sons.

Gaya Chicago

Katsikeas, Constantine S., Samiee, Saeed, Theodosiou, Marios. Strategy fit and performance consequences of international marketing standardization. : John Wiley & Sons, . Text.

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Katsikeas, Constantine S., Samiee, Saeed, Theodosiou, Marios. Strategy fit and performance consequences of international marketing standardization. : John Wiley & Sons, . Text.

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Katsikeas, Constantine S., Samiee, Saeed, Theodosiou, Marios. Strategy fit and performance consequences of international marketing standardization. : John Wiley & Sons, . Print.