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The Context of dominance: an industry-driven framework for exploiting reputation

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In spite of the growing interest in sustainable advantages, there has been little effort by strategy researchers to investigate market dominance. In this paper, the extent of dominance by lending firms is linked to the ability to develop and exploit their reputation as a key resource. Results from a wide spectrum of consumer product markets indicate that the advantages that stem from reputation are typically tied to specific industry characteristics. In particular, dominance is more likely to be observed in industries that offer consumer products that are purchased frequently and have lower prices. The paper assumes dominance to result from the ability of a firm to derive sustainable advantages from its leading market position. Dominance relies on the ability of the firm to both create and exploit its reputation. Analysis of data shows that there is a strong degree of convergence among the three different measures of market dominance (average share, relative share, and relative persistence)..Printed Journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	John Wiley & Sons.,
Edisi	-
Subjek	Strategic management Competitive advantage Corporate image Statistical analysis Consumer goods Market shares studies
ISBN/ISSN	1432095
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data