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Understanding Service Convenience
The subject of service convenience is important in service economies, yet little is known about this topic. The consumer convenience literature gives insufficient attention to service convenience. The prevailing pattern is whether to treat service convenience generally or to lump services and goods together into an overall convenience construct. This article seeks to stimulate a higher level of research activity and dialogue by proposing a more comprehensive and multidimensional conceptualization of service conveniences and a model delineating its antecedents and consequences. The article systematically examines the convenience literature, explicating the dimensions and types of service convenience, developing the overall model and related research propositions, and presenting directions for further research. Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM6603 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago, IL: American Marketing Association 2002 |
|---|---|
| Edisi | Vol. 66, No. 3, Jul., 2002 |
| Subjek | Service industries Customer services Customer relations Market research |
| ISBN/ISSN | 0022-2429 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 17 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |