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Technological opportunism and radical technology adoption: an application to e-business

Lilien, Gary L. - ; Rangaswamy, Arvind - ; Srinivasan, Raji - ;

Using the resource-based view of the firms, a study hypothesizes that differences in adoption of radical technologies among firms can be attributed to a sense-and-respond capability of firms with respect to new technologies, which is termed technological opportunism. Using survey data from senior managers in business-to-business firms, the study examines the adoption of e-business, a radical technology with the potential to alter business models. The study first establishes the distinctiveness of technology opportunities from related constructs, such as organizational innovativeness, and show that it offers a significantly better explanation of technology adoption than existing constructs do. In a follow-up survey of senior managers, the study investigates the antecedents of technological opportunism and finds that organization can develop technological opportunism by taking specific actions such as focus on the future, by having top management advocate new technologies, and by becoming more the adhocracy culture and less of a hierarchy culture.Printed Journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekStrategic management
Regression analysis
Electronic commerce
studies
Business to business commerce
Technological planning
ISBN/ISSN222429
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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