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Consumers' search and use of nutrition information: the challenge and promise of the nutrition labeling and education act

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Four studies investigate the Nutrition Labeling and Education Act's impact on how consumers use nutrition information. Field and laboratory studies compare, but do not detect any changes in, consumers' search for nutrition information or their recall of their information in the pre- and post-NLEA periods. However, the search activities of a select group (highly motivated and less knowledgeable consumers) benefited more than the NLEA than did other groups. Additional results from the field and lab studies indicate that the NLEA changed attention to negative nutrition attributes (such as fat and sodium) more than it changed attention to positive attributes such as calcium and vitamins. Analyses of scanner databases confirm this trend. Focus group results also reflect these findings..Printed Journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	American Marketing Association.,
Edisi	-
Subjek	Consumer behavior Statistical analysis Consumer education Market research Nutrition Education studies Federal legislation Descriptive labeling
ISBN/ISSN	222429
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data