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On books and scholarship:reflections of a marketing academic
In an essay, William L. Wilkie, the Aloysius and Eleanor Nathe Professor of Marketing Strategy at the University of Notre Dame, discusses: 1. his reflections on books during his path into marketing academia, 2. his reflections on the role of institutional initiatives in sustaining the search for scholarship in the field, and 3. his reflections on personal motivations in seeking scholarship in the marketing field and the challenges faced in this quest. .Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Marketing Education Books Colleges & universities |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |