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Cavusgil, S. Tamer, Zou, Shaoming. (). The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance . : American Marketing Association.

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Cavusgil, S. Tamer, Zou, Shaoming. The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance. : American Marketing Association, . Text.

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Cavusgil, S. Tamer, Zou, Shaoming. The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance. : American Marketing Association, . Text.

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Cavusgil, S. Tamer, Zou, Shaoming. The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance. : American Marketing Association, . Print.