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An Autobiographical essay: when i stop learning, i will leave
The past 35 years have been an exciting time for marketing science and for modeling new product decision support. The challenges of new product design, forecasting, risk management, and launch strategy have fostered a large set of creative and useful models. In the late 1960s, major new theoretical approaches were being developed in the field of stochastic models. In the late 1980s, Hyper Card was developed at Apple, and MIT's Media Lab had invented the basic elements of surrogate travel. In 1990, an effort to use interactive multimedia to create a virtual automobile market of the future was begun before the new car was built. The future is full of exciting marketing opportunities, and if theory, practice, empirical data, and creativity in research can be effectively integrated, the efficiency and effectiveness of marketing can be improved.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | American Marketing Association., |
|---|---|
| Edisi | - |
| Subjek | Theory History Models Market research Future |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |